Gillian Allan
Gillian is a versatile writer and editor who specializes in Internet applications, including web content development and content management. She has a passion for creating clear, concise copy. Gillian has 5 years experience in her field.
Her particular areas of strength include:
• Restructuring Information for Online Usability
• Content Management
• Interpreting complex ideas and presenting them with simplicity and clarity
Here are some recent examples of Gillian's work:
• Led the content review of Mountain Equipment Co-op e-retail website. The review included the preparation of online writing guidelines for the site, and supervising the rewriting of copy. The review resulted in clear and consistent copy throughout the site through the removal of redundant information and by restructuring key information. Test readers found it must easier to find information, and the time required to maintain the site’s copy was reduced, saving a substantial amount of employees’ effort.
• Designed and wrote the on-line user guide for publishing content to VanCity’s Intranet site. The material reduced the number of calls to the help line and effectively supported the training of content administrators.
• Increased the profile of the University of British Columbia Waste Management Project by restructuring their website, writing fact sheets on the services provided and creating promotional materials. These materials enabled UBC to increase the number of students interested in Waste Management projects, resulting in the registration of over 200 people in workshops and in increased support for new initiatives from staff, students and faculty.